Online Master’s in Marketing Programs in 2025

The University of Alabama's fully online Master of Science in Marketing provides professionals with a comprehensive educational experience targeting marketing leadership roles. With three specialized concentrations, students develop advanced skills in strategic planning, data analysis, and digital marketing. The AACSB-accredited program requires a GRE score of 309 or GMAT of 550, ensuring high academic standards. Spanning 30-33 credit hours at $440 per credit, the curriculum is designed for working professionals seeking flexible learning. Graduates are prepared for diverse marketing positions including digital media specialists, brand strategists, and marketing managers, with year-round application opportunities and a capstone project requirement.

• 100% Online Master's Program
• 30-33 Credit Hours Total
• $440 Per Credit Hour
• AACSB Accredited Program
• Three Career-Focused Concentrations
• Capstone Project Included
• GRE/GMAT Score Required
• Applications Accepted Year-Round
• Prepares for Marketing Leadership Roles

The University of Alabama's online Master of Science in Marketing with a Marketing Analytics concentration empowers professionals to transform complex data into strategic marketing insights. This 33-credit program equips students with advanced statistical methods, data mining techniques, and analytical decision-making skills. Designed for aspiring marketing analysts and data scientists, the curriculum focuses on interpreting consumer behavior and driving business performance. Requiring a minimum 3.3 GPA and GRE/GMAT scores, the AACSB-accredited program ensures rigorous academic preparation. Graduates gain expertise in predictive modeling, market research, and data-driven strategy development across various industries.

• 100% Online Program
• AACSB Accredited Degree
• 33 Credit Hours
• Tuition $440 Per Credit
• GRE/GMAT Required
• Minimum 3.3 GPA
• Advanced Data Analysis Skills
• Capstone Project Required
• Career-Focused Curriculum
• Marketing Analytics Concentration

The University of Alabama's online Master of Science in Marketing, specializing in Digital and Social Media, prepares professionals to navigate the rapidly evolving digital marketing landscape. This 30-credit program focuses on leveraging digital platforms, creating compelling brand narratives, and developing data-driven marketing campaigns. Students learn advanced social media engagement strategies, content marketing, and digital communication techniques. With AACSB accreditation and a GRE or GMAT requirement, the curriculum balances theoretical knowledge with practical applications. Priced at $440 per credit hour, the program offers flexible learning for marketing professionals seeking to enhance their digital marketing expertise and career opportunities.

• 100% Online Degree
• 30-33 Total Credit Hours
• $440 Tuition Per Credit
• AACSB Accredited Program
• Digital/Social Media Focus
• GRE/GMAT Score Required
• Capstone Project Included
• Career-Focused Curriculum
• Develop Data Analytics Skills
• Practical Learning Opportunities

The University of Alabama's online Master of Science in Marketing with a Professional Sales concentration provides a comprehensive approach to advanced sales strategies and customer relationship management. This 30-credit program develops sophisticated skills in personal selling techniques, sales processing, and strategic customer engagement. Students learn to drive organizational performance through advanced relationship development and consultative selling approaches. The AACSB-accredited curriculum combines theoretical frameworks with practical applications, preparing graduates for leadership roles across diverse industries. With no application deadline, GRE/GMAT requirements, and diverse elective options, the program offers flexibility for professionals seeking to elevate their sales and marketing capabilities.

• 100% Online Program
• 30-33 Total Credit Hours
• $440 Tuition Per Hour
• AACSB Accredited
• No Application Deadline
• Professional Sales Concentration
• GRE/GMAT Required
• Capstone Project Included
• Career-Focused Curriculum
• Diverse Elective Options

CUNY Bernard M Baruch College's Online MS in Marketing, specializing in Digital Marketing, provides professionals with advanced strategic capabilities in the evolving digital landscape. Through the renowned Zicklin School's curriculum, students develop comprehensive competencies in digital strategy, analytics, and emerging marketing technologies. The program uniquely focuses on transforming digital information into actionable business opportunities, preparing graduates for dynamic roles in digital marketing, brand management, and strategic communication. Students benefit from expert faculty guidance, real-world learning experiences, and a rigorous online format that accommodates working professionals seeking cutting-edge marketing expertise. No specific entrance exam requirements are explicitly mentioned, offering accessibility for diverse professional backgrounds.

• Online graduate degree
• Digital marketing concentration
• Rigorous, real-world curriculum
• Renowned Zicklin faculty
• Competencies for digital landscape

The University of Texas at Dallas offers a comprehensive online Master of Science in Marketing designed for professionals seeking advanced industry knowledge. As a STEM-designated program, it provides flexible learning options fully accessible online for U.S. citizens and permanent residents. Students can explore six specialized marketing tracks, ensuring targeted skill development across digital advertising, marketing analytics, and product management. The curriculum leverages industry expert insights and world-class faculty connections, preparing graduates for competitive marketing roles. With no mandatory GRE/GMAT requirement and a minimum 3.0 GPA threshold, the program emphasizes practical, career-focused learning in the dynamic Dallas job market.

• 36 credit hour program
• STEM-designated degree
• Six specialized marketing tracks
• Full online degree option
• No mandatory GRE/GMAT
• 3.0 GPA minimum requirement
• Located in Dallas job market
• Industry-connected curriculum
• Flexible course formats
• Double degree pathways available

UTD's Digital Advertising and Marketing concentration delivers a rigorous 36-credit online master's program targeting emerging digital marketing professionals. Students develop comprehensive skills in digital strategy, marketing automation, mobile marketing, SEO, and web analytics through hands-on training with industry-standard tools like Adobe and Google Analytics. The STEM-designated hybrid program blends theoretical knowledge with practical applications, positioning graduates for lucrative career opportunities. With potential starting salaries ranging from $53,280 to over $110,000, students can specialize in roles such as SEO managers and web analytics professionals, leveraging cutting-edge digital marketing techniques.

• STEM-designated marketing program
• Hybrid learning format
• Hands-on software training
• Industry-experienced faculty
• 15 core + 21 track credits
• Multiple digital marketing specialties
• Tools: Adobe, Google Analytics
• High-growth job market
• Career paths in digital marketing

The University of Texas at Dallas presents a sophisticated Marketing Analytics and Customer Insights concentration within its Master of Science in Marketing program. This STEM-designated online degree equips professionals with advanced analytical skills for data-driven marketing strategies. Through a comprehensive 36-credit curriculum, students explore sophisticated customer behavior analysis and strategic decision-making techniques. The flexible program accommodates working professionals through online and hybrid formats, connecting students with industry advisory board insights and Dallas area corporate networks. With no GMAT/GRE requirement and a minimum 3.0 GPA, the program prepares graduates for high-level marketing roles emphasizing analytical expertise.

• STEM-designated marketing program
• 36 credit hours total
• Online and hybrid options
• Marketing Analytics concentration
• Flexible degree tracks
• No GMAT/GRE required
• Industry advisory board input
• Dallas area corporate connections
• Minimum 3.0 GPA required

University of Kentucky's online Master of Science in Marketing (MSM) delivers a comprehensive 30-credit program tailored for marketing professionals seeking strategic expertise. Designed to accommodate diverse backgrounds, the curriculum explores critical domains like consumer behavior, digital marketing, brand management, and market research. Students benefit from flexible online learning, competitive tuition at $921 per credit, and potential GRE/GMAT waivers. Accredited by the Gatton College of Business, the program ensures graduates are well-prepared for competitive careers in marketing management, advertising, and market analysis. With no on-campus requirements and a minimum 2.75 undergraduate GPA, this program offers an accessible pathway to advanced marketing knowledge.

• Fully online 30-credit program
• Cost per credit: $921
• No on-campus requirements
• Gatton College of Business accredited
• GRE/GMAT waiver options
• Multiple focus area options
• 10 specialized marketing classes
• Suitable for all professional backgrounds
• Minimum 2.75 undergraduate GPA

The University of Kentucky's online Master of Science in Marketing with a Strategic Marketing Planning concentration provides advanced professional development. This 30-credit program emphasizes comprehensive market analysis, consumer insights, and strategic planning techniques. Students gain specialized skills in developing robust marketing strategies, leveraging digital platforms, and understanding complex market dynamics. Priced competitively at $921 per credit, the program offers GRE/GMAT waivers and requires a minimum 2.75 undergraduate GPA. AACSB-accredited and designed for professionals across industries, this online degree prepares graduates to navigate sophisticated marketing challenges with strategic acumen and innovative thinking.

• Fully online 30-credit program
• Cost per credit $921
• No on-campus requirements
• GRE/GMAT waivers available
• 2.75 undergraduate GPA required
• Strategic Marketing Planning focus
• AACSB accredited program
• 10 specialized marketing classes
• Designed for all professional backgrounds
• Gatton College of Business program

University of Kentucky's online Master of Science in Marketing featuring a Digital and Social Media Marketing concentration equips professionals with cutting-edge digital strategies. This 30-credit program delves into advanced digital marketing techniques, social media analytics, consumer engagement, and brand communication. Students develop expertise in leveraging emerging digital platforms, understanding algorithmic marketing, and creating data-driven communication strategies. With no on-campus requirements, potential GRE/GMAT waivers, and a competitive $921 per credit tuition, the program welcomes professionals from diverse backgrounds. AACSB-accredited and requiring a minimum 2.75 undergraduate GPA, this online degree prepares graduates for dynamic digital marketing leadership roles.

• Fully online 30-credit program
• Cost per credit: $921
• No on-campus requirements
• Digital/Social Media concentration
• Gatton College AACSB accredited
• GRE/GMAT waiver options
• 2.75 undergraduate GPA minimum
• Designed for all professional backgrounds

University of Kentucky's online Master of Science in Marketing with a Brand Management and Communication concentration offers an innovative approach to marketing leadership. This 30-credit program focuses on crafting compelling brand identities, executing integrated communication campaigns, and understanding sophisticated consumer behavior. Students explore strategic brand development, digital marketing insights, and advanced communication techniques. Designed for creative and analytical professionals, the program provides flexible online learning at $921 per credit with potential GRE/GMAT waivers. AACSB-accredited and requiring a minimum 2.75 undergraduate GPA, this degree prepares graduates to lead sophisticated brand management and communication strategies across industries.

• Fully online 30-credit program
• Cost per credit: $921
• No on-campus requirements
• Baccalaureate degree required
• 2.75 undergraduate GPA minimum
• GRE/GMAT waiver options available
• AACSB accredited program
• Designed for all professional backgrounds

The University of Houston's online Master of Science in Marketing provides a comprehensive 30-credit hour program designed for professionals seeking advanced marketing expertise. Tailored for working learners, the curriculum offers flexible evening classes and can be completed in 1-2 years. Students explore diverse specializations including digital marketing, analytics, sales management, and entrepreneurship. The program blends foundational business courses with cutting-edge marketing electives, preparing graduates to navigate complex market dynamics. Unique program features include consulting project opportunities and access to the renowned Wolff Center for Entrepreneurship, ensuring students develop practical skills for contemporary marketing challenges.

• 30 credit hour program
• 1-2 years to complete
• Evening classes for professionals
• Multiple marketing specializations
• Wolff Center for Entrepreneurship
• Digital marketing focus
• Marketing analytics courses
• Consulting project opportunities
• Flexible full-time/part-time options

University of Houston's online Master of Science in Marketing with a Digital Marketing concentration delivers an immersive learning experience for professionals targeting digital strategy roles. The 30-credit hour program emphasizes social media marketing, search engine optimization, and data-driven digital techniques. Students gain hands-on experience through real-world consulting projects and innovative entrepreneurship resources. Designed for working professionals, the flexible evening classes enable completion within 1-2 years. Leveraging Houston's dynamic business ecosystem, the program equips graduates with advanced skills in navigating complex digital landscapes, strategic online communication, and emerging marketing technologies.

• 30 credit hour program
• 1-2 year completion time
• Evening classes for professionals
• Digital Marketing concentration
• Real-world consulting projects
• Social media and analytics courses
• Entrepreneurship opportunities

The University of Houston's online Master of Science in Marketing with a Marketing Analytics concentration provides a rigorous curriculum transforming complex data into strategic business insights. This 30-credit hour program balances technical proficiency with strategic marketing knowledge, focusing on advanced analytical techniques. Students learn to leverage digital marketing tools, interpret big data, and make data-driven decisions through specialized courses in digital marketing analytics, search engine marketing, and pricing strategy. Crafted for working professionals, the flexible part-time format allows evening classes and program completion within 1-2 years, preparing graduates to excel in increasingly data-centric marketing environments.

• 30 credit hours total program
• 1-2 years part-time completion
• Evening classes for professionals
• Digital marketing analytics focus
• Advanced data interpretation skills
• Courses in search engine marketing
• Pricing strategy curriculum

Florida International University's Master of Science in Marketing is a comprehensive 10-16 month hybrid program designed for ambitious professionals seeking advanced marketing expertise. With a robust curriculum emphasizing digital marketing, brand development, and marketing analytics, students prepare for high-growth career opportunities in a field projected to expand by 31.6%. The program offers flexible online and on-campus learning options, accommodating working professionals' schedules. Graduates can anticipate entry-level salaries starting at $63,120, with potential marketing management roles earning up to $136,850 annually. Unique program features include Saturday campus sessions and specialized training in strategic marketing techniques.

• 10-16 month program duration
• Fully online or in-person
• Tuition: $27,500 (FL residents)
• Digital marketing focus
• 31.6% projected job growth
• Saturday campus sessions
• Marketing analytics specialization
• Brand development emphasis

Florida International University's fully online Master of Science in Marketing provides a dynamic, flexible 30-credit program tailored for marketing professionals seeking accelerated career advancement. Students can complete the degree in 10, 16, or 20 months, with no GMAT or GRE entrance exam requirements. The curriculum focuses on cutting-edge digital marketing skills, including analytics, branding, and strategic techniques. Participants benefit from opportunities to earn industry-recognized certifications in Google Ads, Analytics, and Lean Six Sigma. The program emphasizes practical training, personal brand development, and prepares students to excel in the rapidly evolving digital marketing landscape with experienced faculty and strategic skill development.

• Fully online marketing program
• 30-credit accelerated curriculum
• Multiple completion pace options
• No GMAT/GRE required
• Digital marketing focus
• Industry certification opportunities
• Professional development integrated
• Flexible start dates
• Real-world experienced faculty
• Strategic skills training

The University of Cincinnati's online Master of Science in Marketing empowers professionals to elevate their marketing careers through a comprehensive 32-39 credit graduate program. Students explore dynamic learning pathways encompassing branding, digital marketing, and strategic market research with flexible online and on-campus options. No specific entrance exam is required, making the program accessible to diverse professionals. With a remarkable 92% placement rate and an average starting salary of $71,875, the program offers extensive industry-aligned curriculum, international study opportunities, and real-world capstone consulting projects. Military-friendly and featuring interdisciplinary electives, graduates gain specialized knowledge to thrive in today's competitive marketing landscape.

• 32-39 credit graduate program
• On-campus and online options
• 92% job placement rate
• $71,875 average starting salary
• Diverse student background accepted
• Capstone consulting project
• Study abroad opportunities
• Scholarship opportunities available
• Interdisciplinary elective options

Dive into the University of Cincinnati's online Master of Science in Marketing with a specialized Digital Marketing concentration, designed for ambitious marketing professionals seeking advanced skills. This 32-39 credit program provides targeted training in digital platforms, consumer insights, and strategic marketing techniques. Students benefit from no mandatory entrance exam requirements, flexible learning formats, and opportunities to collaborate with prominent organizations like Oracle and Toyota. Boasting a 92% placement rate and $71,875 average starting salary, the program emphasizes practical experience through capstone projects, study abroad opportunities, and interdisciplinary electives, preparing graduates for cutting-edge digital marketing roles.

• 32-39 total credit hours
• Online and campus options
• 92% placement rate
• $71,875 average starting salary
• Digital Marketing concentration
• Real-world capstone projects
• Study abroad opportunities
• Scholarships available
• Interdisciplinary electives
• Graduate assistantships offered

The University of Cincinnati's online Master of Science in Marketing featuring a Branding Strategy concentration offers a transformative educational experience for marketing professionals. This 32-39 credit program provides comprehensive training in strategic brand management, digital marketing, and consumer insights without requiring specific entrance exams. Students enjoy flexible learning options, both online and on-campus, with a stellar 92% job placement rate and an impressive $71,875 average starting salary. World-renowned faculty, experiential learning opportunities, and scholarship options up to $9,000 make this program ideal for professionals seeking to advance their marketing careers across diverse industries.

• Flexible online/campus learning
• 32-39 total credit hours
• 92% job placement rate
• Average $71,875 starting salary
• Branding Strategy concentration available
• Real-world capstone project experience
• Study abroad opportunities
• Scholarships up to $9,000
• No business background required
• Start in spring or fall semesters

Rutgers University-Newark's online Master of Science in Digital Marketing is an innovative 30-credit program strategically designed for marketing professionals seeking digital expertise. The accelerated 9-12 month curriculum, taught by industry practitioners, provides comprehensive training in digital marketing strategies and emerging technologies. Students gain platform certifications and advanced insights into customer behavior and digital channels. AACSB-accredited with competitive tuition rates, the program offers flexible learning, optional GMAT/GRE, and career development resources. The program uniquely prepares professionals to navigate complex digital marketing landscapes through practical, technology-driven coursework.

• 100% Online Degree
• 30 Credit Hours
• 9-12 Months Completion
• AACSB Accredited
• Same Tuition In/Out-of-State
• Platform Certification Options
• Industry Practitioner Faculty
• Advanced Standing Available
• Career Development Resources
• Optional GMAT/GRE

Rutgers University-Newark's STEM-designated Master of Science in Marketing Analytics and Insights represents a cutting-edge program transforming marketing professionals into data-driven strategists. This innovative degree equips students with advanced quantitative skills to interpret complex analytics and make strategic business decisions. Available in full-time and part-time formats with hybrid learning options, the one-year program provides international students potential 36-month Optional Practical Training opportunities. Students learn to leverage big data effectively, preparing for high-demand careers in marketing analytics through a rigorous, technology-focused curriculum.

• 30 Credit STEM-designated program
• Complete in 1 year full-time
• Hybrid learning options
• Full-time and part-time tracks
• Prepares for data-driven marketing careers

The University of Illinois Chicago's online Master of Science in Marketing provides a comprehensive 32-credit program tailored for marketing professionals seeking career advancement. Completed in 1-2 years, the degree offers flexible learning with both online and in-person options. Students develop expertise in digital marketing, strategic planning, and analytics through a curriculum taught by industry-experienced faculty. Optional GMAT/GRE scores accommodate diverse applicant backgrounds. The AACSB-accredited program emphasizes emerging technologies like AI marketing tools, preparing graduates for roles such as Marketing Manager and Digital Marketing Specialist. With an impressive 81% employment rate and average starting salary of $70,000, this program equips students with cutting-edge marketing skills.

• 32 credit hours total
• Flexible online/in-person options
• Digital Marketing concentration
• Optional GMAT/GRE scores
• 1-2 years completion time
• AACSB-accredited program
• Industry-experienced faculty
• AI marketing technology training
• 16 required, 16 elective credits
• Real-world capstone course

The University of Illinois Chicago's online Master of Science in Marketing featuring a Digital Marketing concentration delivers an innovative 32-credit program designed for professionals seeking specialized digital strategy expertise. Completed within 12-24 months, students learn advanced campaign design, monitoring, and management techniques. The curriculum integrates AI technologies and digital marketing strategies, providing hands-on learning experiences. With optional GMAT/GRE requirements and flexible online/in-person options, the program accommodates diverse student needs. Graduates benefit from experiential learning opportunities, an 81% employment rate within six months, and an average starting salary of $70,000, positioning them competitively in the rapidly evolving digital marketing landscape.

• 32 credit hours total
• Digital Marketing concentration
• Flexible online/in-person options
• 12-24 months completion time
• GMAT/GRE optional
• AI marketing technology training
• Experiential learning opportunities
• 81% employment within six months
• $70k average starting salary

The University of Illinois Chicago's online Master of Science in Marketing with a Customer-Focused Marketing concentration offers a dynamic 32-credit program for marketing professionals. Spanning 12-24 months, the curriculum explores multicultural marketing strategies, consumer behavior insights, and digital platform utilization. Students gain comprehensive skills through a flexible learning model accommodating full-time and part-time schedules. Optional GMAT/GRE requirements and an experiential learning approach ensure practical skill development. Taught by industry-experienced faculty and AACSB-accredited, the program prepares graduates for diverse marketing roles. With an 81% employment rate and average starting salary of $70,000, students receive robust professional preparation in customer-centric marketing approaches.

• 32 credit hours total
• Online and in-person options
• 12-24 months completion time
• GMAT/GRE optional
• Multicultural marketing focus
• Experiential learning opportunities
• Industry-experienced faculty
• 81% employment within six months
• AACSB-accredited program
• Flexible full/part-time study

Florida Atlantic University's online Master of Business Administration with a Marketing Concentration delivers a cutting-edge curriculum tailored for ambitious marketing professionals. Leveraging AACSB accreditation, the program equips students with advanced digital marketing competencies, including analytics, brand management, and global strategy development. The flexible online format accommodates working professionals, enabling seamless integration of academic learning with career progression. Graduates gain comprehensive insights into emerging marketing domains like digital analytics, B2B marketing, and innovation strategies. With projected 10% job growth for marketing managers, this program strategically positions students for leadership roles in dynamic marketing landscapes. No specific entrance exam is explicitly required, offering accessibility for diverse professional backgrounds.

• 10% Job Growth Marketing Managers
• Online Flexible Program Format
• AACSB Accredited Business School
• Multiple Marketing Specialization Courses
• Digital Marketing Skills Training
• Brand Management Expertise
• Global Marketing Strategy Focus
• Analytics for Marketing Decisions