Online Master’s in Marketing Programs

Interested in a career as a Chief Marketing Officer, top sales executive or manager of advertising and promotions? Then a master's degree in marketing might be the right choice for you. This advanced degree teaches students the ins and outs of sales and marketing, from consumer behaviors and research, to advertising principles, marketing strategy and business management. Some programs are offered as part of a broader Master of Business Administration (MBA) program, while others are offered as a standalone Master of Arts or Master of Science in Marketing program.

A master's degree in marketing can lead to careers as:

  • Chief Marketing Officer
  • Sales & Marketing Manager
  • Director of Advertising & Promotions
  • Consumer Research Manager
  • Sales Manager
  • Social Media and Online Marketing Manager
  • Public Relations Manager

Once you've decided to take the next step in pursuing a master's-level degree in marketing, you must find the right school and program to fit your career aspirations. Online degree options can make it even easier to pursue a degree while continuing to work or fulfill family obligations, putting your marketing career goals within reach.

Choosing an Online Master's in Marketing Program

With a large number of online master's in marketing programs across the country to choose from, selecting the right program can be a daunting task. However, the decision becomes much simpler if you keep a few key factors in mind when considering a school: program accreditation, cost, program length and focus area and/or course load. Here's what to look for when considering an online master's in marketing program.

Accreditation

It is important to select a program that has achieved program accreditation by a legitimate accrediting organization. Accreditation means the program has been evaluated according to rigorous academic standards and met or exceeded these standards, so you can be assured of that program's high quality. The primary accrediting organization for master's in marketing programs is the Association to Advance Collegiate Schools of Business. Other regional accrediting bodies include the Western Association of Schools and Colleges and the Higher Learning Commission.

Program Cost

There are a number of factors that can impact the total cost of a master's in marketing program, including the size and type of school, geographic location, a student's residency status and the program length. When considering the total cost of a program, make sure to include mandatory school fees, books and other program materials in addition to the tuition price.

While online programs may be more affordable than their traditional on campus counterparts, this is not always the case. As an example of program costs, the University of North Carolina at Chapel Hill offers an online Master of Business Administration in Marketing program that costs $1,728 per credit hour for the 2017-2018 academic year. This cost includes student fees, simulations, assessments, technology platform licensing and support, global immersions and some academic materials. Textbooks, as well as transportation to and from two global immersions are not included in this price.

Program Length

The average master's in marketing program generally takes 2-3 years to complete, although some students may choose an accelerated program that allows them to graduate in 12 to 18 months. Factors that may impact a program's length include whether students enroll on a full- or part-time basis and if any on campus classroom time is required and when. A key benefit to online programs versus on campus programs is that many online programs admit students on a rolling basis, so students can begin their studies in the fall, spring or even summer semesters.

Admissions Requirements

In order to gain admission to a master's in marketing program, students should keep in mind the following admissions requirements:

  • Completion of a bachelor's degree, ideally in marketing, business, communication or a related field
  • GPA of 3.0 or above in their undergraduate coursework
  • Transcripts from all undergraduate colleges attended
  • Letters of recommendation and/or a personal statement
  • Scores from applicable graduate school tests, such as the Graduate Management Admission Test (GMAT) or the Graduate Record Examination (GRE)

In many cases, master's in marketing programs require applicants to have completed at least two years of relevant work experience in business, marketing or communications. In addition to the requirements listed above, prospective students may also need to submit a resume detailing their relevant work experience.

Classes and Courses

Coursework for a master's in marketing program may include the following topics, which are part of Texas A&M University in Commerce's online Master of Science in Marketing program:

  • Finance for Decision Makers
  • Applied Marketing Research
  • Product Innovation and Supply Chains
  • Interactive and Digital Marketing
  • Marketing Strategy & Decision Making
  • Consumer Relationship Marketing
  • Consumer & Buyer Behavior
  • Integrated Marketing Communications & Promotions

Advantages of Online Master’s in Marketing Programs

An online master's in marketing is ideal for students who have full- or part-time jobs, family commitments or other obligations that restrict their availability to pursue a master's degree. Online coursework allows students to study and complete required classes on their own schedule, from home or wherever is convenient. In addition to the flexibility, online programs are often more cost effective options than traditional on campus programs, as students do not need to factor in commute costs into the total price tag. Online programs also allow students to choose from a larger number of schools than what is geographically near their homes, opening up a range of options to those who live in rural or remote settings.

Colleges That Offer Accredited Online Master’s in Marketing Programs

Select Your State:

Massachusetts

SchoolContact Information
Brandeis University
415 South Street, MS 084
Waltham, MA 02453
(781) 736-8787
Emerson College
120 Boylston Street
Boston, MA 02116
(617) 824-8500

Michigan

SchoolContact Information
Michigan State University
632 Bogue Street, Rm. N370
East Lansing, MI 48824
(517) 884-1669

Nebraska

SchoolContact Information
Bellevue University
1000 Galvin Road South
Bellevue, NE 68005
(402) 293-2000

New Hampshire

SchoolContact Information
Southern New Hampshire University
2500 N River Rd.
Manchester, NH 03106
(188) 838-7086 x1

New Jersey

SchoolContact Information
Fairleigh Dickinson University
1000 River Road
Teaneck, NJ 07666
(201) 692-7205

New York

SchoolContact Information
Marist College
3399 North Road
Poughkeepsie, NY 12601
(888) 877-7900
Yeshiva University
500 West 185th Street
New York, NY 10033
(833) 241-4723

Pennsylvania

SchoolContact Information
Saint Joseph's University
5600 City Ave
Philadelphia, PA 19131
(610) 660-1690

Virginia

SchoolContact Information
Liberty University
1971 University Blvd
Lynchburg, VA 24515
(800) 424-9595