Online MBA in Marketing Programs in 2025
Do you want to combine your love of marketing with a passion for entrepreneurship and business leadership? A Master's in Business Administration (MBA) degree with a concentration in marketing might be the right path for you. Marketing MBAs provide students with advanced education in business topics such as finance and accounting, corporate leadership, and human resources, as well as in-depth coursework on marketing and sales – excellent preparation for a senior marketing position in any number of industries. MBAs in Marketing open the door to various career opportunities and higher salaries. Now more than ever, business-minded marketing professionals are fetching top dollar as we see changes in working environments and home-based business processes.
2026 Best Online Marketing MBA Programs
Pepperdine University
Malibu, CA - Private 4-year - pepperdine.edu
Master's - Online MBA
Concentration: Marketing - Online Learning - Visit Website
Pepperdine University's Online MBA in Marketing delivers a comprehensive, flexible learning experience for professionals seeking rapid career advancement. The 15-month accelerated program offers a values-driven curriculum focusing on ethical leadership and dynamic global business challenges. Students can customize their learning path with seven concentration options, benefiting from small collaborative classes and experiential learning. AACSB accredited and designed for working adults, the program provides optional GMAT/GRE entrance requirements and multiple annual start terms, ensuring accessibility and convenience for ambitious marketers.
- 15-month accelerated program option
- Seven concentration choices
- Online and hybrid formats
- AACSB accredited program
- 52 total program units
- Multiple start terms yearly
- No required interview
- Optional GMAT/GRE
- Global Business Intensives
Master's - Part-Time MBA
Concentration: Marketing - Online & Campus Based - Visit Website
Pepperdine's Part-Time MBA Marketing concentration provides strategic professional development for aspiring marketing leaders. The program emphasizes practical skills in consumer behavior, digital marketing, and brand management through research-driven coursework. Students gain comprehensive insights into emerging marketing technologies and innovative brand strategies. With 8 core marketing units and 4 elective units, the hybrid learning format supports working professionals seeking flexible educational pathways. The curriculum prepares graduates for advanced roles in brand strategy, product development, and marketing research across diverse industry landscapes.
- Marketing concentration available
- 8 core marketing units required
- 4 elective marketing units
- Covers consumer behavior
- Digital marketing focus
- Career paths in brand management
- Research and analytics skills
- Part-time flexible format
Master's - Master of Business Administration
Concentration: Marketing - Online & Campus Based - Visit Website
Pepperdine's Master of Business Administration with a Marketing concentration delivers cutting-edge strategic insights for dynamic business professionals. The hybrid program combines in-person and online instruction, covering critical areas like consumer behavior, digital communications, and brand management. Designed for working professionals, the curriculum requires 8 core marketing units and 4 elective units, empowering students to drive innovation across digital platforms and emerging marketing technologies. Graduates develop comprehensive skills in marketing research, brand strategy, and global marketing approaches.
- Marketing concentration available
- Part-time MBA program
- 8 core marketing units required
- Additional 4 elective units
- Hybrid in-person/online instruction
- Career paths: brand management, marketing research
- Consumer behavior and digital marketing focus
- Technology and global marketing courses
Master's - Master of Business Administration
Concentration: Marketing - Online Learning - Visit Website
Pepperdine's fully Online MBA transforms ambitious professionals through a flexible, technology-driven educational experience. Completed in just 15 months, the program integrates strategic leadership with ethical decision-making across diverse industries. Students benefit from small class sizes, personalized learning, and global business intensives. The AACSB-accredited program offers multiple start terms, comprehensive financial aid options including 100% scholarship consideration and Yellow Ribbon program support. With 52 total program units and no interview requirement, this accessible online MBA prepares marketers for meaningful professional growth.
- 15-month accelerated program
- Fully online or hybrid format
- Seven concentration options
- No interview required
- 52 total program units
- Multiple start terms annually
- AACSB accredited program
- Global business intensives
- 100% scholarship consideration
- Yellow Ribbon program support
University of Toledo
Toledo, OH - Public 4-Year - utoledo.edu
Master's - Master of Business Administration
Concentration: Marketing - Online Learning - Visit Website
University of Toledo's online MBA with Marketing specialization provides a comprehensive 33-credit program tailored for working professionals seeking career advancement. Uniquely designed to accommodate both business and non-business degree holders, the program offers asynchronous instruction and flexible full/part-time options. AACSB accredited, students complete the degree in 4-6 semesters, gaining practical business applications and expert insights into marketing strategies. Entrance exam requirements are not specified, making the program accessible to diverse professional backgrounds. The curriculum emphasizes strategic business knowledge, networking opportunities, and practical marketing skills across multiple industries.
- 100% Online MBA
- Marketing Specialization Available
- 33 Total Credit Hours
- AACSB Accredited Program
- Full/Part-time Options
- Asynchronous Class Instruction
- Complete in 4-6 Semesters
- Accepts All Bachelor's Degrees
- Expert Faculty Members
- Practical Business Applications
Master's - Master of Business Administration
Concentration: Marketing with Sales Leadership Concentration - Online Learning - Visit Website
The University of Toledo's online MBA with Marketing and Sales Leadership Concentration delivers a strategic graduate degree targeting professionals seeking advanced business expertise. Students explore comprehensive marketing and sales management skills through a dynamic curriculum focusing on customer relationship strategies, global sales management, and integrated marketing communications. The program features nine core MBA courses and two dedicated marketing courses, providing flexible learning paths. With an emphasis on strategic account management and business-to-business sales perspectives, graduates are prepared for leadership roles in competitive business environments.
- Online Graduate Degree
- Marketing Specialization
- Sales Leadership Concentration
- 9 Core MBA Courses
- 2 Required Marketing Courses
- Flexible Elective Options
- Strategic Account Management Focus
- Global Sales Perspective
- Integrated Marketing Skills
- Business-to-Business Sales Emphasis
Master's - Master of Business Administration
Concentration: Marketing Management - Online Learning - Visit Website
University of Toledo's online MBA in Marketing offers an innovative program with three distinct concentrations: Sales & Sales Management, International Marketing, and Marketing Management. The flexible curriculum provides comprehensive training in digital marketing, strategic customer insights, global sales, and relationship marketing. Students benefit from a 100% online delivery model that accommodates professional schedules while developing advanced marketing skills. The program's diverse coursework prepares marketing professionals for contemporary business challenges, offering in-depth exploration of strategic marketing approaches and global business perspectives.
- 100% Online Delivery
- Three Marketing Concentrations
- Digital Marketing Focus
- Flexible Course Selection
- Global Sales Courses
- Strategic Customer Insights
- Relationship Marketing Options
- International Marketing Track
Campbellsville University
Campbellsville, KY - Private 4-year - campbellsville.edu
Master's - Master of Business Administration
Concentration: Marketing - Online Learning - Visit Website
Campbellsville University's online MBA in Marketing offers a comprehensive 36-credit program tailored for professionals seeking advanced marketing leadership skills. The curriculum focuses on marketing strategies, managerial finance, business ethics, and organizational theory. Students can explore specialized track electives in healthcare, international marketing, and marketing communication. With an affordable $529 per credit hour and IACBE accreditation, the program accommodates working professionals through a flexible online format. Requiring a minimum 2.5 GPA, students can transfer up to 12 credits and complete the degree in approximately two years. The program prepares graduates to excel in diverse marketing roles with versatile, cutting-edge skills.
- Online MBA Marketing Concentration
- 36 total credit hours
- 8-week course length
- Estimated 2-year completion
- $529 per credit hour
- IACBE Accredited Program
- 3 Marketing Track Electives
- Minimum 2.5 GPA Required
- Next Start Date: 03/17/2025
- 12 Transfer Credits Allowed
Master's - Master of Business Administration
Concentration: Healthcare Marketing - Online Learning - Visit Website
Campbellsville University's online Healthcare Marketing MBA concentration provides professionals with specialized training in medical marketing strategies. The 36-credit program focuses on product development, consumer behavior, and healthcare industry marketing techniques. Students benefit from a flexible online learning environment, affordable $529 per credit tuition, and comprehensive business skill development. With an IACBE-accredited curriculum and a modest 2.5 GPA requirement, the program enables healthcare professionals to advance their marketing expertise. The two-year program offers 8-week course lengths and allows up to 12 transfer credits, making it an accessible pathway for career progression in healthcare marketing.
- 100% Online Degree Program
- 36 Total Credit Hours
- 2 Years Estimated Length
- $529 Per Credit Hour
- 8-Week Course Length
- Next Start Date: 03/17/2025
- IACBE Accredited Program
- Minimum 2.5 GPA Required
- Optional Marketing Tracks
- 12 Transfer Credits Allowed
Master's - Master of Business Administration
Concentration: International Marketing - Online Learning - Visit Website
Campbellsville University's online International Marketing MBA concentration equips professionals with global marketing strategies and leadership skills. The 36-credit program covers international business dynamics, cross-cultural marketing approaches, and advanced strategic planning. Students explore comprehensive business topics including managerial finance, ethics, and organizational theory. With an affordable $529 per credit hour and IACBE accreditation, the program supports working professionals seeking international marketing careers. The flexible online format, two-year completion timeline, and option to transfer up to 12 credits make it an attractive option for ambitious marketing professionals aiming to expand their global business understanding.
- 100% Online MBA Program
- 36 Total Credit Hours
- Next Start Date: 03/17/2025
- Cost Per Credit: $529
- 2-Year Estimated Length
- IACBE Accredited Program
- Minimum 2.5 GPA Required
- Transfer Up to 12 Credits
- 8-Week Course Length
- Marketing Track Electives Available
Drexel University
Philadelphia, PA - Private 4-year - drexel.edu
Master's - MBA
Concentration: Marketing - Online Learning - Visit Website
Drexel University's online MBA with a Marketing Concentration delivers a comprehensive professional development experience tailored for ambitious marketing professionals. The program strategically combines flexible learning formats with robust coursework in advertising, brand strategy, and digital marketing techniques. Students explore advanced audience analysis and consumer behavior methodologies, gaining critical insights for contemporary marketing leadership. Designed to accommodate both part-time (24-36 months) and full-time (12-18 months) schedules, this program empowers professionals to enhance their strategic marketing capabilities through a technology-enabled curriculum. Military-friendly and offering multiple career path opportunities, the program emphasizes practical skills in emerging marketing technologies.
- Marketing concentration within MBA
- In-person and online options
- Three concentration courses
- 24-36 months part-time
- 12-18 months full-time
- Topics: advertising, brand strategy
- Digital marketing curriculum
- Multiple career path options
- Comprehensive marketing courses
- Flexible learning formats
Master's - MBA
Concentration: Marketing Technology and Analytics - Online Learning - Visit Website
Drexel University's online MBA in Marketing Technology and Analytics represents a cutting-edge STEM-designated program specifically engineered for data-driven marketing professionals. This innovative concentration provides students with advanced skills in digital marketing analytics, consumer behavior research, and emerging technological platforms. Uniquely positioned for career advancement, the program offers comprehensive training in data science applications within marketing contexts. With a nine-credit specialized curriculum and six focused marketing courses, students gain expertise applicable to brand management, digital strategy, and analytical roles. The program supports international students with a 24-month OPT extension and provides flexible learning options across part-time and full-time formats.
- STEM-designated MBA concentration
- In-person and online options
- 24-month OPT extension eligibility
- Part-time: 24-36 months
- Full-time: 12-18 months
- 9 total concentration credits
- 6 specialized marketing courses
- Covers digital marketing skills
- Career paths in data analysis
- Advanced marketing technology focus
Montclair State University
Montclair, NJ - Public 4-Year - montclair.edu
Master's - Master of Business Administration
Concentration: Marketing - Online Learning - Visit Website
Montclair State University's Online MBA with a Marketing concentration offers professionals an innovative pathway to career advancement. This STEM-designated program uniquely blends theoretical marketing principles with practical industry applications, preparing students for leadership roles. Through an intensive 24-26 month curriculum, students explore advanced digital marketing strategies, consumer behavior analysis, and strategic decision-making techniques. The flexible online format accommodates working professionals, featuring self-paced 8-week terms and options to complete 3-6 credits per term. Recommended for those seeking to enhance marketing management skills, the program provides comprehensive training in emerging digital practices and strategic communication approaches.
- Online STEM-designated MBA program
- Marketing concentration available
- 24-26 months completion time
- 3 semesters with 8-week terms
- 3-6 credits per term
- Self-paced course structure
- Princeton Review Top 50 Online MBA
- Taught by full-time professors
- Bachelor's degree required
- Optional recommendation letter
Master's - Master of Business Administration
Concentration: Digital Marketing - Online Learning - Visit Website
Montclair State University's Digital Marketing MBA represents a forward-thinking online program designed for ambitious business professionals. This STEM-designated curriculum delivers comprehensive training in advanced digital marketing methodologies, emphasizing data analytics, audience targeting, and innovative communication strategies. Students benefit from a flexible 24-26 month program structure featuring self-paced online courses taught by experienced full-time professors. The program distinguishes itself by integrating cutting-edge digital commerce tools, media optimization techniques, and strategic communication approaches. Ideal for professionals seeking to transform their digital marketing expertise, the program offers a rigorous academic experience adaptable to contemporary business challenges.
- Online STEM-designated MBA
- Top 50 Online MBA Program
- 3 semesters, 24-26 months
- Self-paced online courses
- Taught by full-time professors
- 3-6 credits per term
- Digital marketing concentration
- Requires bachelor's degree
- Optional recommendation letter
- Application fee potentially waivable
Lindenwood University
Saint Charles, MO - Private 4-year - lindenwood.edu
Master's - Master of Business Administration (MBA)
Concentration: Marketing - Online & Campus Based - Visit Website
Lindenwood University's online MBA with Marketing Concentration offers a cutting-edge program designed for ambitious professionals seeking advanced marketing leadership skills. The curriculum provides comprehensive training across multiple marketing domains, including digital advertising, strategic sales management, B2B marketing techniques, and global marketing perspectives. Students benefit from a flexible hybrid learning format that accommodates working professionals, blending theoretical frameworks with practical industry insights. The program is particularly distinguished by its emphasis on versatile marketing strategies applicable across diverse business environments. Prospective students should note the program's professional-centric approach, which prepares graduates for strategic marketing management roles in contemporary business landscapes.
- On-campus, online, blended formats
- Marketing emphasis areas diverse
- Theoretical and practical learning
- St. Charles/St. Louis campus
- Flexible professional program
University of North Texas
Denton, TX - Public 4-Year - unt.edu
Master's - Master of Business Administration
Concentration: Marketing - Online Learning - Visit Website
University of North Texas's online MBA in Marketing provides a strategic pathway for professionals seeking career advancement. Tailored for emerging business leaders, this comprehensive 36-credit hour program offers full-time and part-time enrollment options. The curriculum emphasizes critical managerial skills and specialized marketing expertise, enabling students to develop comprehensive business knowledge. With an estimated Texas resident tuition of $23,900, the program provides accessible advanced education. Notably, students maintaining a 3.0 GPA may qualify for GMAT/GRE waivers, reducing potential entry barriers. The program's flexibility and targeted marketing focus make it an attractive option for professionals aiming to elevate their career trajectory.
- 36 total credit hours
- 12 total classes
- Estimated TX resident tuition $23.9K
- Next start date March 17, 2025
- Full-time and part-time options
- GMAT/GRE waiver possible
- Marketing concentration available
- Offered by G. Brint Ryan College
- Career growth focused program
Master's - Master of Business Administration
Concentration: Marketing Analytics - Online Learning - Visit Website
University of North Texas's Marketing Analytics MBA represents a cutting-edge online program designed for data-driven marketing professionals. This 100% digital curriculum prepares students for high-growth market analyst roles, with projected job market expansion of 23% by 2026. The program comprehensively covers advanced topics including marketing metrics, data science, research methodologies, and organizational behavior. Students benefit from flexible admission standards, with potential GMAT/GRE waivers for qualified applicants. Offering 36 total credit hours across 12 classes, the program provides an accelerated and strategically focused approach to developing advanced marketing analytics skills in a rapidly evolving digital landscape.
- 100% Online MBA Program
- 36 Total Credit Hours
- 12 Total Classes
- Estimated TX Resident Tuition: $23.9K
- Next Start Date: March 17, 2025
- GMAT/GRE Waiver Available
- Marketing Analytics Focus
- Data Science Curriculum
- Accelerated Option Available
- Offered by G. Brint Ryan College of Business
University of Massachusetts-Amherst
Amherst, MA - Public 4-Year - umass.edu
Master's - MBA
Concentration: Marketing - Online Learning - Visit Website
The University of Massachusetts-Amherst's Online MBA in Marketing offers a transformative educational experience for professionals seeking advanced marketing expertise. This program strategically prepares students to navigate complex global business landscapes through specialized marketing coursework and flexible learning options. With nine dedicated marketing elective credits and rotating course selections, students develop comprehensive skills in consumer behavior, product development, and campaign strategy. Military-friendly and ranked #16 by U.S. News, the program provides transcript-listed marketing focus and prioritizes adaptable learning pathways. Prospective students should note priority application deadlines for fall (June 1), spring (October 1), and summer (February 1) semesters. Entrance exam requirements typically include GMAT, though specific program details should be confirmed directly with admissions.
- 9 elective credits for marketing focus
- Flex focus course options
- Fall priority deadline: June 1
- Spring priority deadline: October 1
- Summer priority deadline: February 1
- Priority deadline benefits available
- Transcript-listed marketing focus
- Rotating marketing electives
- Online MBA format
Youngstown State University
Youngstown, OH - Public 4-Year - ysu.edu
Master's - Master of Business Administration
Concentration: Marketing - Online Learning - Visit Website
Youngstown State University's online MBA in Marketing represents a strategic accelerator for professionals aiming to transform their digital marketing capabilities. The program distinguishes itself through an intensive 12-month curriculum that comprehensively covers contemporary marketing domains, emphasizing digital strategy and consumer behavior insights. Students benefit from an AACSB-accredited curriculum designed to cultivate advanced marketing leadership skills, with flexible admission standards that waive GMAT requirements for many applicants. The affordable $13,500 in-state tuition makes this online program particularly attractive for working professionals seeking to enhance their marketing expertise without significant financial burden. Multiple annual start dates provide additional scheduling flexibility for career-driven learners.
- Online MBA with Marketing Specialization
- 12-month accelerated program
- $13,500 in-state tuition
- 30 total credit hours
- AACSB Accredited Business School
- No GMAT for many applicants
- Multiple start dates annually
- Digital marketing focus
- Prepares for marketing leadership roles
Eastern Kentucky University
Richmond, KY - Public 4-Year - eku.edu
Master's - Master of Business Administration
Concentration: Marketing Research and Analytics - Online Learning - Visit Website
Eastern Kentucky University's online MBA with Marketing Research and Analytics Concentration delivers a dynamic one-year program designed for ambitious professionals seeking advanced business insights. Leveraging AACSB-accredited curriculum, students delve into sophisticated data analytics, qualitative research methodologies, and experimental design techniques. The program's intensive 8-week courses and specialized marketing coursework cultivate strategic leadership skills essential for modern marketing environments. With a minimum 2.75 GPA requirement, the flexible online format enables working professionals to enhance their analytical capabilities while maintaining career momentum. Graduates emerge equipped with comprehensive marketing research competencies applicable across diverse industry landscapes.
- One-year MBA program
- Marketing Research Concentration
- 3 Specialized Marketing Courses
- 8-week Intensive Courses
- Minimum 2.75 GPA Required
- 9 Credit Hour Concentration
- Online and Flexible Learning
- AACSB-Accredited Program
- Capstone Course Included
- Graduate-Level Business Skills
What’s the Difference Between an MBA in Marketing vs Masters in Marketing?
Suppose you are considering pursuing an MBA in marketing. In that case, you may wonder what the difference is between an MBA in Marketing and a Master of Arts or Science in Marketing degree. There are a couple of key differences to be aware of. An MBA degree requires students to take several courses in business topics, including finance, organizational leadership, and law, in addition to their courses in marketing topics. This coursework can ultimately prepare students for careers in other areas of business in addition to marketing roles. Additionally, an MBA program generally requires applicants to complete at least two years of professional working experience before enrolling in an MBA program. For applicants fresh out of undergraduate studies who have not yet worked professionally, the Master's in Marketing degree may be a better fit.
An MBA in Marketing can lead to careers such as:
- Marketing Manager
- Director of Marketing
- Senior Product Manager
- Brand Manager
- VP of Marketing
- Public Relations Manager
- Marketing Research Analyst
A prerequisite for many MBA programs is professional business experience. An online program might be the best fit for aspiring senior marketing experts who wish to continue their professional careers while studying for their MBA. For busy professionals, an online MBA in Marketing program allows students to continue working while preparing themselves for the next phase of their careers.
Choosing an Online Marketing MBA Program
Once you've decided to pursue an online master's in business administration with a concentration in marketing, the next step is researching and selecting the right program. But how do you know which school is right for you? Keep these key factors in mind when deciding between online MBA programs.
Accreditation
An MBA is a significant investment in your career, so make sure the program you select will provide you with a high-quality education. One way to ensure a program's quality is by checking its program accreditation. Legitimate program accreditation signifies that a third-party accrediting organization has evaluated the program according to rigorous academic standards and has met or exceeded these standards. Examples of accrediting organizations for online MBA programs include the Association to Advance Collegiate Schools of Business, the Accreditation Council for Business Schools and Programs, and the International Accreditation Council for Business Education.
Program Cost
The cost of an online MBA program can vary based on several factors, including the size and type of school, the school's academic reputation, geographic location, a student's residency status, and the program length. When considering the total cost of a program, it's important to include mandatory school fees, books, and other program materials in addition to the tuition price.
Online programs are often more affordable than their traditional on-campus counterparts, but this is not always the case. As an example of online program costs, the online MBA program at the University of North Carolina is roughly $2,025 per credit hour for the July 2023 through June 2024 academic year. This cost includes student fees, simulations, assessments, technology platform licensing and support, global immersions, and some academic materials. It does not include textbooks, with a total tuition of $125,589.06.
Program Length
Most MBAs in Marketing are designed to be completed in two years of study. Factors that may impact a program's length include whether students enroll on a full- or part-time basis and if any on-campus classroom time is required and when. Often, online programs accept students on a rolling basis, enabling them to begin studying in the fall, spring, or even summer semesters.
Admissions Requirements
To gain admission to a marketing MBA program, students must ensure they meet all the admissions requirements for their program(s) of choice. Admissions requirements may vary slightly from school to school but generally include:
- Completion of a bachelor's degree, ideally in communication, business, marketing, or a related field
- GPA of 3.0 or above in their undergraduate coursework
- Transcripts from all undergraduate colleges attended
- Letters of recommendation
- Personal statement or essay
- Scores from applicable graduate school tests, such as the Graduate Record Examination (GRE) or Graduate Management Admission Test (GMAT)
- Resume detailing relevant work experience (many MBA programs require a minimum of two years of professional experience)
- Completed application and application fee
Classes and Courses
An MBA in Marketing often includes general business courses as well as marketing courses similar to the following, which are part of Northeastern University's online MBA with a concentration in marketing program:
- Creating and Sustaining Customer Markets
- Information Analysis
- Financial Statement Preparation & Analysis
- Managing People & Organizations
- Enterprise Growth & Innovation
- Marketing Research
- International Marketing
- New Product Development
- Market Focused Strategy
- Digital Marketing
- Brand and Advertising Management
- Sustainability and Innovation in Product Design
Many programs also finish with a capstone project or internship component, which encourages students to put everything they've learned into practice.
2026 Affordable Online Marketing MBA Program Options
Youngstown State University |
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Arkansas State University |
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The University of Texas Rio Grande Valley |
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Texas Woman's University |
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University of North Texas |
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Northwest Missouri State University |
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Lamar University |
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University of Wisconsin-Whitewater |
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University of Central Missouri |
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Campbellsville University |
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2026 Shortest Online Marketing MBA Program Options
Pepperdine University |
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Drexel University |
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Maryville University |
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Montclair State University |
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University of Toledo |
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Louisiana State University and Agricultural & Mechanical College |
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Hofstra University |
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University of North Carolina Wilmington |
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University of North Texas |
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Bowling Green State University |
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Online MBA in Marketing Program Specializations
In addition to general marketing MBA programs, some schools offer even more niche specializations. The following are common online MBAs in marketing specializations:
Marketing Data Analytics
The Marketing Data Analytics specialization focuses on gathering and interpreting data to influence company growth, predict consumer behavior, and advance technical expertise with software to enhance analytical approaches. Students are trained to drive market decisions through advanced data collection tools and analytical techniques. Digital marketing concepts are key in this roughly 2-year program, where students take courses in:
- Database concepts
- Information management
- Marketing research methods
- Managing human capital
- Applied data mining
- Business leadership
- Search engine optimization
Upon graduating, students with an MBA in Marketing Data Analytics can secure careers as senior marketing managers, directors of integrated marketing, brand managers, consumer marketing analysts, and more.
Marketing Management
The MBA Marketing Management specialization program centers on marketing strategies, communication, consumer behavior, and leadership. Students hone their skills by learning to build integrated marketing and marketing communications plans and taking managerial MBA courses. Course topics may include:
- Marketing strategy
- Data-driven marketing
- Management lab
- New product management
- Advertising management
- Pricing policy
Those who complete the MBA in Marketing Management degree are eligible for advanced careers as marketing directors, market research analysts, business development managers, and more.
Digital Marketing
The MBA in Digital Marketing program pathway trains students to become digital marketing leaders as the demand for digital advertising grows. Enrolled students learn about search engine marketing (SEM), data analysis software, social media, and more to become experts in designing and implementing online marketing campaigns. Engaging online audiences to grow a brand or business is the goal of this program, which can take around 18 months to complete. Popular course topics include:
- Applied digital marketing strategies
- E-commerce
- Conversion optimization
- Omni-channel retailing
- Digital customer experience management
- Social and mobile media fundamentals
With an MBA in Digital Marketing, senior-level positions such as social media managers, digital marketing specialists, directors of marketing strategy, and more will be available.
Integrated Marketing Communications
The MBA in Integrated Marketing Communications program spans various marketing modalities, from traditional to digital, to achieve business objectives, reach the right customers, maximize the brand, and develop an effective communications plan. Students are taught the strategies to achieve a positive return on investment and meet sales goals within an organization. Emphasis is placed on utilizing strategic tactics to communicate consistent marketing messages. Common courses include:
- Global brand management
- The communications development process
- Research, measurement, & attribution modeling
- Analytical tools for decision making
- Applying integrated marketing communications to a brand
Graduates of an MBA Integrated Communications program pursue careers as media brand managers, art directors, marketing directors/managers, and more.
Online MBA in Marketing No GMAT Required vs GMAT Waiver
While the Graduate Management Admission Test (GMAT) is a requirement for many MBA programs, others are eliminating it. Many factors contribute to removing this requirement, but it boils down to the fact that work experience and other intangible factors are often suitable indicators of a student's motivation and commitment to completing a graduate-level program, which the GMAT requirement intends to measure. It's important to note that some schools require the Graduation Record Examination (GRE) instead of the GMAT. In any case, students should carefully read their program of choice's admission requirements to see whether or not these tests are necessary. Choosing an online MBA in Marketing that does not require GMAT scores can be a great advantage to students who have the skills, intelligence, and determination to enroll in a program but who don't necessarily test well, and also for students who don't have the funds needed to take this expensive exam.
One may be able to have the GMAT waived provided they have but not limited to the following:
- Higher than the specific GPA; most likely, a minimum of 3.0 is expected
- Previous graduate degree or graduate certificate
- A specific number of professional work experience
You’ll have to discuss these options with an admissions representative or review the program’s website for further clarification.
Advantages of Online Marketing MBA Programs
For busy professionals or those with family commitments, an online MBA program is a convenient and potentially cost-effective way to earn an advanced degree. Online coursework allows students to complete assignments and attend lectures from home and on their schedules, which is particularly important for students furthering their professional careers simultaneously. Often with a lower tuition cost than traditional on-campus programs, online programs also allow students in rural areas to choose from a larger number of schools without a lengthy commute. With an increasing number of online programs across the country, now is the time to make your dreams of an MBA come true.
Colleges That Offer Accredited Online Marketing MBA Programs in 2025
Select Your State:
Alabama
School | Contact Information |
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Columbia Southern University Programs | 21982 University Lane Orange Beach, AL 36561 (251) 981-3771 |
University of Alabama at Birmingham Programs | 1150 10th Avenue S. Birmingham, AL 35205 (866) 803-0883 |
Arizona
School | Contact Information |
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Grand Canyon University Programs | 3300 West Camelback Road Phoenix, AZ 85017 (855) 428-5623 |
California
School | Contact Information |
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Azusa Pacific University Programs | 901 E. Alosta Ave. Azusa, CA 91702 (626) 969-3434 |
California Coast University Programs | 925 N. Spurgeon Street Santa Ana, CA 92701 (714) 547-9625 |
California Miramar University Programs | 3550 Camino Del Rio N. Suite #208 San Diego, CA 92108 (858) 653-3000 |
National University Programs | 11255 N Torrey Pines Rd. La Jolla, CA 92037 (800) 628-8648 |
Pepperdine University Programs | 24255 Pacific Coast Highway Malibu, CA 90263 (310) 506-4000 |
Colorado
School | Contact Information |
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Regis University Programs | 3333 Regis Boulevard Denver, CO 80221 (800) 388-2366 |
Florida
School | Contact Information |
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Lynn University Programs | 3601 N. Military Trail Boca Raton, FL 33431 (561) 237-7000 |
Nova Southeastern University Programs | 3301 College Avenue Fort Lauderdale, FL 33314 (800) 541-6682 |
Saint Leo University Programs | 33701 State Road 52 Saint Leo, FL 33574 (800) 334-5532 |
Illinois
School | Contact Information |
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Benedictine University Programs | 5700 College Road Lisle, IL 60532 (866) 295-3104 |
University of Illinois at Urbana-Champaign Programs | 515 East Gregory Drive Champaign, IL 61820 (217) 300-2481 |
Indiana
School | Contact Information |
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Purdue University Programs | 610 Purdue Mall West Lafayette, IN 47907 (844) 787-3834 |
Kansas
School | Contact Information |
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Fort Hays State University Programs | 600 Park Street Hays, KS 67601 (785) 628-3478 |
University of Kansas | 1246 W. Campus Road Lawrence, KS 66045 (785) 864-6414 |
University of Saint Mary | 4100 South 4th St. Leavenworth, KS 66048 (877) 307-4915 |
Wichita State University Programs | 1845 Fairmount St. Wichita, KS 67260 (316) 978-3456 |
Kentucky
School | Contact Information |
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Campbellsville University Programs | 1 University Dr. Campbellsville, KY 42718 (888) 244-0609 |
Maryland
School | Contact Information |
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University of Maryland Programs | 1000 Hilltop Circle College Park, MD 20742 (877) 807-8741 |
Massachusetts
School | Contact Information |
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Suffolk University Programs | 73 Tremont Street Boston, MA 02108 (617) 573-8000 |
UMass Lowell Programs | 72 University Avenue Lowell, MA 01854 (978) 934-2848 |
University of Massachusetts Amherst Programs | 121 Presidents Drive Amherst, MA 01003 (413) 545-5608 |
Michigan
School | Contact Information |
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Central Michigan University Programs | 802 Industrial Drive Mount Pleasant, MI 48858 (877) 268-4636 |
Missouri
School | Contact Information |
---|---|
Lindenwood University Programs | 209 S. Kingshighway St. Charles, MO 63301 (636) 949-2000 |
Maryville University Programs | 650 Maryville University Drive St. Louis, MO 63141 (866) 249-7324 |
Northwest Missouri State University | 800 University Drive Maryville, MO 64468 (844) 890-9304 |
University of Central Missouri Programs | P.O. Box 800 Warrensburg, MO 64093 (877) 729-8266 |
Webster University Programs | 470 East Lockwood Avenue St. Louis, MO 63119 (800) 981-9801 |
Nebraska
School | Contact Information |
---|---|
Concordia University, Nebraska Programs | 570 Fallbrook Blvd., Suite 203 Lincoln, NE 68521 (888) 505-2863 |
New Hampshire
School | Contact Information |
---|---|
Rivier University Programs | 420 South Main Street Nashua, NH 03060 (888) 204-7695 |
Southern New Hampshire University Programs | 2500 N River Rd. Manchester, NH 03106 (888) 387-0861 |
New Jersey
School | Contact Information |
---|---|
Montclair State University | 1 Normal Ave. Montclair, NJ 07043 (973) 655-4000 |
Seton Hall University Programs | 400 South Orange Ave South Orange, NJ 07079 (844) 823-1198 |
Thomas Edison State University Programs | 111 W State St. Trenton, NJ 08608 (609) 777-5680 |
New York
School | Contact Information |
---|---|
Syracuse University | 721 University Avenue Syracuse, NY 13244 (844) 797-4622 |
North Carolina
School | Contact Information |
---|---|
University of North Carolina at Chapel Hill Programs | 1210 Environ Way Chapel Hill, NC 27517 (888) 986-2622 |
Ohio
School | Contact Information |
---|---|
Walsh University Programs | 2020 East Maple Street North Canton, OH 44720 (330) 490-7090 |
Oklahoma
School | Contact Information |
---|---|
Southeastern Oklahoma State University Programs | 425 W University Durant, OK 74701 (580) 745-2000 |
Pennsylvania
School | Contact Information |
---|---|
Drexel University Programs | 3141 Chestnut Street, Philadelphia, PA 19104 (215) 895-2111 |
Lehigh University Programs | 621 Taylor Street Bethlehem, PA 18015 (610) 758-4450 |
Messiah College Programs | One College Avenue Mechanicsburg, PA 17055 (717) 766-2511 |
Villanova University Programs | 800 E. Lancaster Avenue Villanova, PA 19085 (866) 803-0713 |
South Carolina
School | Contact Information |
---|---|
Winthrop University Programs | 701 Oakland Avenue Rock Hill, SC 29733 (833) 257-1704 |
South Dakota
School | Contact Information |
---|---|
University of South Dakota Programs | 414 E. Clark Street Vermillion, SD 57069 (650) 658-6140 |
Texas
School | Contact Information |
---|---|
Abilene Christian University Programs | 1600 Campus Court Abiliene, TX 79699 (800) 460-6228 |
University of Texas at Dallas | 800 West Campbell Road Richardson, TX 75080 (972) 883-2705 |
Virginia
School | Contact Information |
---|---|
Liberty University | 1971 University Blvd Lynchburg, VA 24515 (800) 424-9595 |
Regent University Programs | 1000 Regent University Drive Virginia Beach, VA 23464 (866) 910-7617 |
Washington, DC
School | Contact Information |
---|---|
Johns Hopkins University | 1717 Massachusetts Avenue, NW Washington, DC 20036 (202) 452-1940 |
West Virginia
School | Contact Information |
---|---|
West Virginia University | 1601 University Avenue Morgantown, WV 26506 (304) 293-4959 |
Wisconsin
School | Contact Information |
---|---|
University of Wisconsin - Whitewater Programs | 809 W. Starin Road Whitewater, WI 53190 (262) 472-1343 |