Online Master’s in Strategic Communication Programs in 2024

Are you looking to advance your career in PR or another area of communications? A master's degree in strategic communication could be the ticket to get you there. In 2024 and beyond, strategic communications will be vital for any communications teams within corporate settings. This graduate-level degree pathway prepares students in various communication specialties to excel at using strategic tools and insights. Upon completing the program, grads will have the skills to problem-solve communications challenges, integrate marketing communications plans, and deliver messages across platforms.

A master's in strategic communications can open the door to coveted job titles, such as:

• Public Relations Manager
• CEO
• PR/Marketing Consultant
• Communications Director
• Senior Account Executive
• Creative Director
• Government Information Officer

Enrolling in an online master's in strategic communications program is an excellent way for a busy professional to advance their education and, thus, their career.

2024 Best Online Masters in Strategic Communication Programs

In an age where communication is paramount, our 2024 Best Online Master's in Strategic Communication program rankings spotlight the programs at the forefront of preparing professionals to navigate the complexities of strategic communication across diverse industries. Our rankings are meticulously developed, considering key factors such as program curriculum, faculty expertise, online learning flexibility, and alumni outcomes. Our rankings highlight institutions that deliver innovative and comprehensive education, ensuring graduates are well-equipped to meet the dynamic challenges of the strategic communication landscape. Join us in exploring the programs that set the standard for excellence in online master’s education for strategic communication in 2024.

#1) UNIVERSITY OF IOWA - IOWA CITY, IA

The University of Iowa’s online Master of Arts in Strategic Communication is a versatile program catering to seasoned professionals and recent graduates, providing a pathway to career advancement. Renowned for its excellence in writing, communication, and storytelling training, the program offers these benefits online at an exceptional value. Tailored with the working professional in mind, this fully remote program provides flexibility for individuals to balance coursework with their 9 to 5 schedules. The curriculum, featuring core courses in strategy, digital communication, writing, and research, allows students to handpick courses aligning with their career interests. The program provides customization through various electives, from analytics to leadership, ensuring a personalized and comprehensive educational experience.

Learn more about U of Iowa's offering here.

Highlights:

• GMAT/GRE not required
• Applications are accepted on a rolling basis
• Spring, Summer, and Fall start dates

#2) QUEENS UNIVERSITY OF CHARLOTTE - CHARLOTTE, NC

Queens University of Charlotte’s online Master of Arts in Strategic Communication program offers a specialized curriculum to equip students with the knowledge, skills, and critical thinking necessary to address diverse communication challenges. Focused on honing the ability to access credible information, analyze messages, and engage in effective communication across platforms, the program emphasizes achieving goals for individuals, organizations, and varied audiences. The specialization delves into public relations, personal and organizational branding, digital communications design, and catering to diverse audiences. Elective credit options allow for customization based on career goals, while hands-on applied learning provides practical experience crafting effective messages. The program culminates in a real-world application through a comprehensive project, ensuring students apply their learned skills in a live setting.

Learn more about Queens University's offerings here.

Highlights:

• 30 credit-hour program
• Program can be completed in 18 months
• Stackable certificate options are also available

#3) TEXAS TECH UNIVERSITY - LUBBOCK, TX

Texas Tech University’s Master of Arts in Strategic Communication & Innovation program is a 30-hour online degree designed to prepare students for senior-level roles as strategic communicators in today’s dynamic global and digital landscape. Tailored for communication professionals, the program offers flexibility to accommodate the busy schedules of its students. With the option to take one, two, or three classes per semester, students collaborate with the program director to create a personalized course plan that aligns with their needs and preferences. The curriculum includes seven required courses and three electives, culminating in a capstone final project. This provides a comprehensive and flexible graduate education that meets the demands of communication professionals seeking advancement.

Learn more about Texas Tech's offerings here.

Highlights:

• Online courses are asynchronous
• Start dates in Fall, Spring, and Summer
• Admissions are offered on a rolling basis

#4) MICHIGAN STATE UNIVERSITY - EAST LANSING, MI

Michigan State University’s online Master of Arts in Strategic Communication program addresses the imperative integration of digital communication in advertising, public relations, and media. Graduates are equipped to become leaders driving marketing technology, proficient in developing digital marketing strategies and applying cutting-edge innovations like mobile, social media, location-based services, and big data to campaigns. The program emphasizes seamless marketing, advertising, sales, and logistics integration across physical and digital channels. Students are trained to collect, analyze, and interpret digital marketing data for decision-making. Tailored for working professionals, this 100% online master’s program ensures that individuals can continue advancing in the ever-evolving field of communications while pursuing leadership roles in strategic and digital communication.

Learn more about MSU's offerings here.

Highlights:

• No GRE required
• Interactive weekly lessons
• Cohorts begin in Fall, Spring, and Summer

#5) TROY UNIVERSITY - TROY, AL

Troy University’s Online Master of Science in Strategic Communication program is designed to cultivate clear and practical communication skills essential for success in organizational and personal endeavors. Tailored for individuals with backgrounds in media, communications, or various industries, the flexible yet rigorous program prepares students for advanced roles, educational positions, or further graduate study. The curriculum covers crucial areas such as leveraging emerging technologies, crisis communications, social media, and leadership, enabling students to develop, implement, and evaluate communication strategies in the complex online environment. With faculty experienced in online instruction and a focus on individual attention, students benefit from the expertise of strategic communication professionals even in the virtual learning environment.

Learn more about Troy's offerings here.

Highlights:

• 9-week terms
• Program can be completed in under one year
• 30 semester-hour program

Choosing an Online Master's in Strategic Communication Program

Going back to school for a graduate-level degree is a big decision. The next crucial decision is selecting the right school and program for you. There are many online master's in strategic communications programs available nationwide, so making sure you pick one of high quality is of utmost importance.

Accreditation

Searching for an accredited college/program is a great place to start when researching schools. The Accrediting Council on Education in Journalism and Mass Communications (ASEJMC) is an example of a respected accrediting agency. Accreditation from regional bodies such as the Western Association of Schools and Colleges or the Higher Learning Commission.

Program Cost

While many schools offer master's in strategic communications programs, their costs aren't always the same. Many things impact the total program price, such as location, full-time/part-time attendance, etc. Students will need to cover the cost of tuition, textbooks and supplies, and any other mandatory fees. Financial aid and scholarship opportunities may be available to students to help cover these costs.

Program Length

Most students complete the master's in strategic communications program in roughly two years. Typically, anywhere from 30 to 37 total credits are required in order to complete the program. Some online programs are more flexible than others about how many courses a student can complete each semester.

Admissions Requirements

While they will inevitably differ between schools, typical admissions requirements for this program may include:

• Bachelor's degree from a regionally accredited institution
• Minimum 2-3 years experience in journalism or communications-related field
• Minimum GPA of 3.0
• Satisfactory GRE scores
• Transcripts from all colleges attended
• Application essay(s)
• At least three letters of recommendation
• Current resume

Classes and Courses

The master's in strategic communication curriculum includes core professional courses, specialty communications courses, and usually a capstone course or final project. Hands-on training in various platforms and multimedia tools constitutes a large part of the degree's coursework.

The following are course titles from the online Masters of Strategic Communication program at Washington State University:

• Professional Multimedia Content Creation
• Ethics for Professionals
• Consumer Behavior and Brand Development
• Persuasion for Professional Communicators
• Professional Marketing Communication Management for Campaigns

Advantages of Online Master’s in Strategic Communication Programs

Busy students are flocking to online graduate-level programs in increasing numbers due in part to the ease and flexibility of the platform. Working professionals and those with family or other obligations can enroll and attend classes from the comfort of their own homes, and usually on their own time. This is particularly important for those aspiring to earn their master's in strategic communications degree, as it allows them to continue working and/or gaining experience while they advance their education. For those in rural areas or concerned about lengthy commutes, online programs offer the ease and cost savings of learning from home. With affordable online options, advancing a strategic communications career has never been easier.

Colleges That Offer Accredited Online Master’s in Strategic Communication Programs in 2024

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